Trevor Turnbull

On my travels during the Sport-Fan Connection Tour (http://sportfanconnect.com), I made my way down to Charlotte, NC to meet with Kathleen Hessert and all the great people at Sports Media Challenge. They are doing some exciting things there around social media training, strategy, audits and monitoring (BuzzManager). Jackie Adkins (Media Analyst w/ SMC) asked me [...]

I thought I’d share my recent experience with WestJet as it was one that started sour and ended sweet! Let me start by saying that I (along with many others) have been quite frustrated by the recent “re-launch” of http://westjet.com.  That being said, I can only imagine how frustrated Westjet must be in having to [...]

We recently ran an online contest on Sport-Fan Connect called Capitals Fan Connect where we asked entrants to submit a video or written story explaining how they connect with Sports using social media.  Roberto, Judy and Sofia Coquis (otherwise known on Twitter as @30ballparksbaby) were our winners. We met them the night before the Washington [...]

South Carolina Stingrays – Facebook

I am extremely excited to tell you all about SportFanConnect.com and the Sport-Fan Connection Tour!! The Sport-Fan Connection Tour is a multi-city, multi-sport trip –a sports fans dream vacation– turned into a research opportunity.  We will tour the North-Eastern United States taking in games, observing broadcasts, interviewing fans, players, executives and staff of the area’s [...]

Social Media for Sports: Live Webcast Monitor your brand | Engage your fans | Generate online revenue Click here to view the webcast replay: Social Media for Sports Replay Social media is a phenomenon today. More than just a hot topic, it is replacing traditional media at unexpected paces. The adoption rate is getting everyone’s [...]

In my role as a Account Executive with zu (www.zu.com), I am responsible for staying up to date on the latest trends in website development, social media and mobile application development and work to implement strategies that will benefit my clients.  Over the past few months, I have been focusing most of my efforts on [...]

By Steven Snell, April 4th, 2009 in Design Showcase | 79 Comments | Forum We recently showcased beautiful websites from the fashion industry, and in response to reader requests, we’ll do the same thing here for sports websites. This article showcases the most beautiful website designs from the North American sports industry, including ones for [...]

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but ‘Earn’ It by Michael Learmonth Published: April 07, 2009 NEW YORK (AdAge.com) — Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself. [...]

Digital Marketing Guide: The Social Web by Abbey Klaassen and Beth Snyder Bulik Published: March 30, 2009 Isn’t the entire web social these days? To an extent, yes. If 2008 was the year everyone — and their grandmas — joined a social network, then 2009 is the year those networks’ social graphs spread their tentacles [...]

Recently, we looked at media usage trends, which showed the rising numbers of media consumers that are using social networking sites, reading blogs, and viewing Internet video, among other forms of digital content. Not surprisingly, as these new forms of media consumption grow, so too grows the number of marketing dollars being poured into them. [...]

We all keep hearing about the ROI from social media and how difficult it is to actually measure the results from social media campaigns.  It’s true, tracking the overall ROI from social media is not entirely possible since there is a large qualitative and not quantitative aspect involved.  However, there is a lot that we [...]

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]

Are you looking to enhance the quality of your television and radio broadcasts? Are you looking to incorporate new forms of entertainment into your broadcasts? The Florida Panthers play-by-play announcer Randy Moller has recently drawn a significant amount of positive attention with his goal calls. Moller has found a way to creatively integrate pop culture references into his [...]

Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth — and continuing profitability — during the current hard times. To see the rest of this article, go to http://www.nytimes.com/external/idg/2009/03/13/13idg-Web-20-tools-c.html?pagewanted=1