Trevor Turnbull

Linkedin is seeing amazing growth in numbers right now. Partly due to all the media attention it has received since it’s IPO, but also due to the fact that they are coming out with some amazing new features that are changing the way people apply for jobs and companies/recruiters find top talent. Apply With Linkedin [...]

I just returned from a business trip in Minneapolis and Iowa State this past week and wanted to write an article about my horrible experience with US Customs (Unbelievable that they can get away with what they do with no accountability). However, instead of focusing on the negative, I want to share a positive story [...]

I received an email today from Linkedin telling me about a new promotion called the “Linkedin – Job Seeker Premium Account“. As most of you know probably know, Linkedin is a “business-oriented” social networking site that is free to join. LinkedIn exists to help you make better use of your professional network and help the [...]

While putting in a few hours the other day to research new technologies I may want to incorporate into social media future projects, my colleague, Mike Olaski, came across a the new Ustream iPhone app.  Of course, we had to test this out, but didn’t have high expectations as most new high-tech apps always have [...]

I thought I’d share my recent experience with WestJet as it was one that started sour and ended sweet! Let me start by saying that I (along with many others) have been quite frustrated by the recent “re-launch” of http://westjet.com.  That being said, I can only imagine how frustrated Westjet must be in having to [...]

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but ‘Earn’ It by Michael Learmonth Published: April 07, 2009 NEW YORK (AdAge.com) — Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself. [...]

Digital Marketing Guide: The Social Web by Abbey Klaassen and Beth Snyder Bulik Published: March 30, 2009 Isn’t the entire web social these days? To an extent, yes. If 2008 was the year everyone — and their grandmas — joined a social network, then 2009 is the year those networks’ social graphs spread their tentacles [...]

Recently, we looked at media usage trends, which showed the rising numbers of media consumers that are using social networking sites, reading blogs, and viewing Internet video, among other forms of digital content. Not surprisingly, as these new forms of media consumption grow, so too grows the number of marketing dollars being poured into them. [...]

We all keep hearing about the ROI from social media and how difficult it is to actually measure the results from social media campaigns.  It’s true, tracking the overall ROI from social media is not entirely possible since there is a large qualitative and not quantitative aspect involved.  However, there is a lot that we [...]

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]

Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth — and continuing profitability — during the current hard times. To see the rest of this article, go to http://www.nytimes.com/external/idg/2009/03/13/13idg-Web-20-tools-c.html?pagewanted=1

Maybe it’s Jimmy Fallon’s integration of it into his new TV show, Shaq’s use of it to interact in real-life with fans, or blog’s ability to write about it non-stop, but one way or another, Twitter’s growth just continues to explode. The latest numbers from Nielsen Online indicate that Twitter grew 1,382% year-over-year in February, [...]

Via Mashable If you thought Tweetups were viral and picking up steam, you’ll never believe what one Facebook member was able to accomplish with a simple idea, a Facebook group, and proactive friends and friends of friends. On January 15, T-Mobile filmed a commercial with people dancing at the Liverpool Street Station in London. After [...]

As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms. [...]

Today, Facebook is releasing a platform upgrade and making their Pages product more like user profiles.  These changes provide great opportunities for marketers who are seeking to leverage the power of social media by engaging the masses. As Facebook continues to evolve, brands will need to rely on true experts in social media marketing more [...]