Experience

Social Connect Blueprint

Social Connect Blueprint is a community-based membership website that provides Social Media training delivered through detailed “How-To” training videos and live interactive training webinars with industry experts in addition to other valuable resources that will encourage participation and collaboration between the members.

T3 CONNECT Consulting

T3 Connect Consulting is a social media consulting company focused on providing measurable return through social media and online marketing. We offer a number of customized training programs, products and services that can add value to your current marketing strategy. For more information on what we can do for you, check out the Services page on T3 CONNECT Consulting.

Sport-Fan Connect

Sport-Fan Connect, co-founded by Trevor Turnbull, is a platform to discover the connection between Sport (leagues, teams, players and staff), with the Fan (media, bloggers, individuals, and organizations) through the use of social media. The connection is any point of contact between the two including Game-Time and Off-Field Interaction (Websites, mobile applications, Twitter). Values exchanged take the form of game experiences (live or broadcast), merchandise, and activities such as Fantasy Sports.

Sport Fan Connect works with Sport Teams, Athletes and Events to help improve improving the connection between brands, sponsors and their fans. We add value for clients by providing measurable results and return on investment through social media training, social media marketing strategy, social platform development, social contest implementation, social media measurement and on-location social media activation to help improve the connection between and add value for clients, fans, sponsors and advertisers.

Projects

2009 Grey Cup Festival

Sport Fan Connect was contracted by the 2009 Grey Cup Festival to implement a social media strategy, online contesting and on-location video production. Trevor and Mike Olaski worked with Sheldon Lachambre (2009 Grey Cup Festival – Director of Marketing) to help drive traffic to http://greycupfestivalconnect.com and, in turn, add value to sponsors and fans looking for engaging 2009 Grey Cup Festival content.

In addition to assisting with the management of their social accounts, Sport Fan Connect was also responsible for implementing an online social media contest created to encourage fans to share their “Favorite Grey Cup Memory”. Trevor and Mike worked with a number of great social media interns to collect video during the Festival and provided a platform to display the videos that were voted on by the fans.
http://greycupfestivalconnect.com/
http://greycupfanconnect.com
Social Media Consulting
Social Media Contest
Video Production (On-location)

Calgary Stampeders

Prior to the start of the 2009 CFL season, the Calgary Stampeders were looking for a new way to engage their fans. Trevor started by educating the Stampeders staff on social media and helping them setup their social accounts. Trevor then suggested that the Stampeders implement a website that would allow them to pull all team and fan generated content into one place and allow them to join the conversation in a place where they could then brand and monetize their efforts. The resulting was the award winning social media website StampsConnect.com, a site that leverages the popular social platforms that millions of people are already using (Facebook Twitter, YouTube, Flickr). Trevor then consulted with the Stampeders thoughout the 2009 season to help them implement a social media strategy that was tied to their other marketing efforts and online contests that encouraged fan generated content.

http://stampsconnect.com
Social Media Consulting

2010 World Junior Hockey Championships

Trevor was contracted by Yastech Developments (http://yastech.ca) to assist in implementing a social media strategy to help drive traffic to Juniors2010.ca. Juniors2010.ca (now TodayinSK.ca) is an events listing website focused on keeping fans in Saskatoon, Sk and Regina, Sk informed of events happening during the 2010 World Junior Hockey Championships. Trevor assisted with the management of their Facebook Fan Page and Twitter account and help implement a strategy to engage with fans and, in turn, drive traffic to the Junior2010.ca website.

http://juniors2010.ca
Social Media Consulting

Iowa State Cyclone Hockey

As a former player with the Iowa State Cyclone hockey team, Trevor has a strong connection to his former team and currently assists them in helping promote the program, generating new sources of revenue and educating the coaches, marketing interns and players on the value of engaging in social media.

Trevor assisted Cyclone hockey in setting up their social accounts and implementing a strategy to effectively manage all of their accounts using their existing resources. The experience has been invaluable for both parties as the Cyclone hockey program has benefited from Trevor’s experience and, in turn, they have contributed to an ongoing case study profiled on Sport Fan Connect.

http://sportfanconnect.com/category/case-studies/iowa-state-cyclone-hockey
Social Media Consulting

Calgary Fringe Festival

The Calgary Fringe Festival is an annual uncensored, non-juried theatre festival that provides artists and the audiences a theatrical experience like no other.

Trevor was asked to sit on the Calgary Fringe Festival Marketing Committee to assist them in implementing a social media strategy for the 2010 Calgary Fringe Festival as well as a long term strategy that will allow the Calgary Fringe Festival to thrive for years to come.

The initial process involved a complete social media audit to understand their current resources, goals and online & offline advertising/marketing strategy. The audit also included a complete review of their current online presence and a detailed review of other Fringe Festivals around the world. A detailed report was completed that included an action plan for branding, brand monitoring, communication, management and measurement.

http://calgaryfringe.ca

Webinars

Social Media Bootcamp – Basic Training for Beginners

Trevor Turnbull and Ryan Lejbak (zu CEO) explore how strategic use of social media tools can help you monitor and engage your audience. They take you across the key social media platforms, providing tips and tools you can use to develop a successful strategy. In addition, this webcast provides current examples of how companies are integrating social media tools into their online marketing strategy.

http://www.zu.com/webinar_media/

Social Media for Sports

Trevor Turnbull explains how the strategic use of social media tools in professional sports can boost your brand, expand your marketing reach, engage your fan base and create new sources of online revenue.

Mike Petrie, Director of Community and Media Relations for the CFL’s Calgary Stampeders, reveals how the team bolstered sponsorship opportunities and garnered international brand recognition by implementing a social media strategy into its marketing mix.

Special guest speaker Kathleen Hessert, President of Sports Media Challenge, joins the panel to demonstrate why social media is critical for sports teams to embrace; how they can implement social media tools to build relationships and monitor conversations; and share her success stories as an international social media consultant whose clients have included Shaquille O’Neal, Danica Patrick, The PGA of America, and others.

http://www.zu.com/webinar_sports/

WestJet Webinar – A Social Media Success Story

If you or your company are not using social media yet, you are missing out on a massive opportunity to network and market your business. For many people, the biggest challenge is knowing where to start and how to manage your time efficiently. Maybe you’re a small business owner looking for new ways to market your business on a limited budget. Or, perhaps you are a marketing professional working for a large or small organization and you’ve been thrown into the role of “Social Media Expert”? Either way, you are going to want to check out this FREE webinar replay with Greg Hounslow, Emerging Media Advisor for WestJet. In this exclusive webinar hosted by Social Connect Blueprint, you will learn:

Understand how WestJet has used Twitter to build relationships with their customers through engagement, exclusive offers and contests
Find out why WestJet chose to drive traffic to YouTube, rather than to their corporate website, in their current “Care-antee” advertising campaign
Find out which social media tools WestJet uses to engage with their client base and learn how to integrate the same social media tools into your own business marketing strategy
Understand why you need to focus on building relationships with social media rather than trying to outright sell your products and services
Learn how to grow a loyal army of social media advocates that will help you promote your business…..for FREE!
Understand how to incorporate social media into your marketing strategy, even if you only have a few minutes a day

http://socialconnectblueprint.com/webinar

Articles

CFL.ca – Grey Cup – The CFL Fan Experience

Trevor Turnbull, co-founder of Sport Fan Connect, contributed an article to CFL.ca summarizing his experience at the 2009 Grey Cup Festival. The article reviews the CFL experience as it relates to the connection between the league, teams, players and fans.

http://cfl.ca/article/grey-cup-the-cfl-fan-experience

Sports and Social Media Predictions 2010

2009 was an exciting year in the world of Sports and Social Media. We saw explosive growth in this area, fueled by media coverage, athletes and celebrities who have started participating, new initiatives by teams, new events and fans that are thirsty about their favorite sports, teams and athletes. Trevor Turnbull was asked to share his thoughts and predictions on Sports and Social Media in 2010.