It’s easy to get caught up in spending so much time “networking” online since it can be extremely rewarding when you realize that genuine relationships can be built and real business can be done when you engage with others using social tools.  In fact, when I speak about the power of networking online, I frequently use my own experiences to show others what is possible.

My Story On The Power Of Taking Online Conversations Offline

I had the pleasure of conducting an interview the other day with Tom Jolly – former Senior Sports Writer for the NY Times.  I first met Tom on Twitter (May 2009) and later met him in person at a live sports networking event in NYC (Sept 2009).  As a guy with no previous experience working in the sports industry, I was amazed when I was able to connect with people, like Tom, that I previously thought were unreachable.  And, here I am 2.5 years later, interviewing Tom on how he broke into the sports industry and educating others on how they can land their dream job in sports!

Needless to say, I am continuously amazed at the power of online networking on a daily basis. Just look at some of people I have been able to connect with and interview in the past 6 months alone as a direct result of my proactive use of Twitter, Facebook and Linkedin.

• Peter Stringer – Boston Celtics – Director, Interactive Media
• Oscar Ugaz – Real Madrid F.C. – Former Digital Business Manager
• Jon Sinden – Maple Leaf Sports & Entertainment – Social Media Director
• Jaime Stein – Canadian Football League – Manager, Digital Media

All this being said, I am reminded time and time again of the power of taking those online conversations offline to meet with people face-to-face at live networking events. If you have ever experienced the instant connection that you have with someone you meet in person, after you’ve spent months interacting with them on social media, you know what I’m talking about!

The Same Rules Apply Online and Offline

The same rules that apply to online networking also apply to “real world” offline networking.  If you are not genuine with your approach and focused on “quantity” versus “quality”, you will not get what you are looking for and quite simply, you need to change your approach!

Here’s a video of Seth Godin talking about why effective networking comes down to “helping people achieve their goals”.

Seth Godin – How To Do Social Networking Right

5 Things You Should Do On Linkedin Before Going To An Offline Networking Event

There are many online event services where you can find groups, topics and people you are interested in meeting.  Some of these include Meetup.com and Eventbrite.com.  One of the unique, and powerful, features of these event platforms is that you get to see who is going to attend before you go.

This can be powerful in a number of ways, since it can help you determine whether or not the live event will be worth your time (let’s be honest….sometimes an event doesn’t turn out to be as advertised). It also allows you to understand who will be attending a particular event and do some background research on those people.

Using Linkedin As A Research Tool

I often mention during my presentations that people are “Googling” other people online. And, one of the first things they’ll see pop up on a Google when they search your name is your Linkedin profile. This is why it is critical that you make sure your Linkedin profile is a true reflection of who you are, what you do, what you want to do and who you are interested in meeting.

Yes, this can be a scary reality for many people.  But, it can also be a huge advantage for you since you can also “Google” other people to find out who you might want to meet at a live event.  When researching others that you might want to meet at an event, take a look at these 5 things in their Linkedin profile so you can learn more about them and then use this information to easily “break the ice” when you meet face-to-face.

1. Location- find out where they live now or their hometown.  I know that being from Saskatchewan, I have used this commonality numerous times when first introducing myself to people I meet at live networking events.

2. Work experience – this is an obvious one, but find out what they do and consider if there are ways you can add value to what they do.  And, remember, this doesn’t mean that you have to find some “angle” on how you are going to pitch them. You might see someone’s profile and realize that they have to meet one of your business contacts. If that’s the case, make a point to introduce them at the event.  Become a connector!

3. Education – did you go to the same University?  Or, perhaps a competing University?  This can go a long ways as you both likely had similar experiences in your academic career and can talk about your experience

4. Mutual Connections – this is one of the most powerful features on Linkedin.  After all, people do business with people they trust.  And, nothing is more powerful in the business world than knowing the right people (and ultimately being referred business by a trusted colleague, friend, etc)

5. Groups – check out the groups that other people are a part of.  In many cases, this will give you some insight into areas that are of interest to that person. It might be a non-profit initiative that they support that you also support.  Engaging in conversation that is not always focused around “business” is one of the best ways to build trust with someone at a live networking event.

4 More Things You Should Do At Offline Networking Events

1. Bring Business Cards

This seems like such an obvious point to make, but it’s amazing how many people show up to networking events without business cards.  Here’s a recent article written by world renowned networking expert, Darcy Rezac titled “The Death Of The Business Card Has Been Greatly Exaggerated“. Darcy and his co-authors, Gayle Hallgren-Rezac and Judy Thomson of Shepa Learning Company have a number of free resources you can access to learn the art of Positive Networking. You can also follow them on Twitter at http://twitter.com/ShepaTweets

2. Make A Point To Meet 5 New People

Don’t disregard someone if you don’t see an opportunity to work together.  Take the opportunity to introduce them to others (online & offline).  The law of reciprocity is an extremely powerful thing!  And, please, don’t judge people by the way they are dressed…..you never know who might be that person in the crowd that will change your business and/or life!!

And remember, even if your first encounter with someone is a brief one, make a point to look them up online when you get home.  You might find out something about them that you didn’t get a chance to discuss in person.  So, make a point to connect with them online and continue the conversation!

3. Turn On And Use Your Phone*

I’m sure you’ve heard this statement before……“Please turn off your phone as a courtesy to the speakers and others around you“.  Well, I say the opposite……take it out, tweet out to the speakers, share your new found wisdom and connect with new people in the crowd on Twitter.  Twitter is an amazingly powerful tool for connecting with people that have common interests.

Now, there is a asterisk beside this point for a reason.  You should always be considerate of other people when using your phone in a live networking setting.  For example, you might use your phone during a presentation to share what you are learning with your Twitter followers.  But you should never be texting, tweeting, etc when talking with someone one-on-one.  Give them your full attention and pick your spot to tweet!

4. Follow Up With People You Meet

PLEASE…..make a point to follow up with everyone you meet at a live networking event.  Even if it’s as simple as connecting on Linkedin….make the effort to follow up.  But, even better, if you see an opportunity to introduce them to someone in your network that they would benefit from meeting, follow up with an introduction.

Or, if you both agree that there might be an opportunity to work together, follow up and line up that coffee meeting.  Remember, you don’t get what you don’t ask for!  So, take proactive action to keep the conversation going!

Are You Ready To Put These Tips Into Action?

If you are looking for an event to put all of this new found knowledge into action, then consider coming out to the Vancouver Business, Marketing and Entrepreneur Meetup event that I am speaking at on March 20, 2012. I will be speaking on a panel with 4 others talking about how you can get more out of Linkedin.

But, remember, Meetup events are all about MEETING new people. So, although it’s always good to show up to learn something new, that should only be 20% of why you are there. The other 80% of your effort should be focused on using the tips above to connect with new people.

And, as a speaker, I can honestly say that I am thrilled every time someone comes up to talk to me after a presentation.  So, if you are going to make a point to meet five new people on March 20th, come say hi to me and make it four new people that you have to meet! Perhaps we can work together or I can help connect you to someone in my network…..you just never know? :)

And, even though I didn’t discuss it in this article, if you need a reminder of what NOT to do at a networking event, check out the video below.

How Not To Network

Do you have an interesting story to tell about how Linkedin has helped open doors for you or helped you connect with someone you thought you’d never meet?  If so, please leave a comment below and tell me your story.  

Apply With Linkedin Button

One of these features is the new “Apply With Linkedin” button. This new feature allows job candidates to submit their Linkedin profile with one click of a button. And, further, it allows them to request recommendations from their connections on Linkedin that work for the company they are apply with.

Linkedin Premium Accounts

Considering all of these things, it’s made me wonder whether it is worth it to upgrade to a Premium Linkedin Account. At first glance, there appears to be a number of valuable features included in the paid Linkedin packages. However, it can appear somewhat confusing as to which account is best for everyone’s unique needs.

Here are the three Linkedin Premium accounts one has to choose from:

• Linkedin Talent Finder
• Linkedin Business
• Linkedin Job Seeker

In this video, I review all of the Linkedin Premium accounts and also discuss the new “Apply With Linkedin” button.

For more information on how to get the most out of Linkedin, check out Route Three Linkedin Training and download the free Linkedin Report: 7 Tips To Get You On The Right Route

I had a list of criteria that I was looking for in an apartment. It had to be clean, close to everything, in my price range and have an amazing view (not too much to ask for, no?).  So, I’ve been in this place now for just over a month and have seen countless, amazing sunsets.  And, I’ve said to myself numerous times……I have to record this one night.  So, last night was the night.  And, I was lucky enough to catch an amazing sunset.

The video below was shot from my deck between 6:30pm – 9:30pm and has been condensed down to 4 minutes of viewing pleasure.  And, since watching a 4 minute video of a sunset might seem a bit tedious, I’ve added some great music (Ghostwriter by RJD2) that was first introduced to me by a friend who has one of the best Creative Agencies in Vancouver.

Vancouver Sunset – October 5, 2010

Vancouver Sunset – October 16, 2010

Celebrated around the world, Critical Mass is a grassroots reclamation of public space — on the last Friday of the month — which allows cyclists and other self-propelled people to move safely and comfortably through city streets in a car-free space.

Biking is another great way to enjoy Vancouver and I’ll be sure to explore more of the city and Stanley Park on a mountain bike in the months to come! If you are looking for a great place to rent a bike in Vancouver, make sure to check out http://www.englishbaybikerentals.com/ and make sure to check them out on Twitter as well!

Check out the video montage and let me know what you think!

So, with that in mind, I decided there is no better way to test one’s physical condition than to go ahead an climb a mountain…right!?!?  When you look North from downtown Vancouver, there are many amazing mountains that fill the skyline.  The biggest of these mountains is Grouse Mountain.

Grouse Mountain

Grouse Mountain is just 15 minutes North of downtown Vancouver and is a major tourist attraction around here.  Some of the highlights include a large chalet at the top complete with amazing views of the city, a lumberjack show (that was surprisingly good….considering how “touristy” it sounds), a Wildlife Refuge that houses two Grizzly bears and a massive wind turbine that includes a “viewPOD” that really gives you a bird’s eye view of Vancouver.

Now, there are two ways to the top of Grouse Mountain.

1. Take the Skyride – very quick, painless and amazing views
2. Battle the Grouse Grind Trail – very long, painful and amazing views (of the forest)

The Grouse Grind Trail is an extremely steep and mountainous trail that climbs 853 m (2,799 ft) over a distance of 2.9 km (2 mi), with an average grade of 30 degrees. The trail, nicknamed “Mother Nature’s Stairmaster”, is notoriously gruelling due to its steepness and mountainous terrain. Hikers, who often time themselves on the trail, reach the top in approximately 90 minutes on average although some who are very fit can finish in under 30 minutes.

Let’s just say…..it took me 90 minutes to get to the top.  But, the experience was amazing and the reward at the top was worth every step!  Check out this 8:00 minute video I put together that summarizes the whole experience.

Whether you are looking for something physically challenging or just a nice way to spend a Sunday afternoon, Grouse Mountain has something for everyone.  There are many things to explore in Vancouver, but after battling the Grouse Grind Trail, I will be back for more and will be looking to improve my time!!

If you are from Vancouver or have visited Vancouver in the past, let me know what else I should try out?  I’ve seen kite-boarders down by English Bay….might have to give that a shot.  Also, I’d love to hear any advice people have on the best places to kayak around here. This is an amazing place and I want to take it ALL in!!

When it comes down to it, what do you stand for? This is a question few too many people ask themselves and even fewer do anything about. One of my favorite parts of this video states the following:

Get hungry for the things that are truly important to you. Think of the people you respect and love, the moments you relish, the impact you want to have, the legacy you want to leave. Bottom Line: don’t waste your time on anything else.

For those of you that don’t know, Panchero’s Mexican Grill is a quick-serve, fresh-Mexican franchise that is know for it’s fresh-pressed tortillas. The franchise headquarters are located in Coralville, Iowa and currently has over 50 locations in the United States with plans for extensive expansion in 2010.

Panchero’s – Twitter Experience

So, to give you a little bit of a background, I was in Ames, IA doing social media consulting, presentations and workshops with the Cyclone Hockey program. Following my meeting with the Iowa State Athletic Department, I decided to take advantage of a free burrito voucher given to me by the team. We do not have Panchero’s Mexican Burrito restaurants in Canada, so, this was my first time visiting the franchise.

Upon approaching the order counter, I noticed that Panchero’s was displaying the “Follow Us on Twitter” and “Find Us On Facebook” logos and also asked patrons to check them out online on their blog (http://bobmyburrito.com).  Of course, being in the social media industry, I was very impressed that this franchise had the foresight to prominently display these logos.

With that in mind, I quickly followed @Pancheros on Twitter and mentioned them in a Tweet.

Again, being deeply involved in the social media world and having many positive experiences to draw on (including my experience with @WestJet), I am still skeptical at times on whether or not businesses are willing to embrace these new tools for what they are……..a two-way conversation….not a broadcasting tool.

To my pleasant surprise, I received a response from @Pancheros within a few minutes:

Before engaging directly with the person behind @Pancheros, I quickly tweeted out the following (Yes….I am a big fan of Anchorman and Will Ferrell ;)

And, received the following response within minutes again:

Now, it’s pretty clear that this conversation was nothing more than a little fun banter back and forth as I sat and enjoyed my lunch.  But, what it did was create an experience that I won’t soon forget. As the @Pancheros franchise is not in Canada, I likely wouldn’t have given them another thought leaving the restaurant that day.  But, because A REAL PERSON actually took the time to ask my about my experience, I now have an personal story attached to something as simple as a burrito!

Panchero’s is only one of many examples of how social media can be used as a tool to build loyalty among clients/fans.  But, we are starting to see more and more evidence every day that these tools can be powerful……..if used properly!  The lesson learned here is that setting up a Facebook Fan Page, Twitter account and Blog for your business is only the first step.  Learning how to use these tools properly and finding ways to integrate them into your overall communications and marketing strategy is a completely different beast.  But, it can’t be argued that there is a tremendous opportunity to build buzz about your brand if you are willing to invest the time to educate yourself and engage with these tools!

I have been on Twitter for over 2 years now and can honestly say that this social media tool in particular continues to amaze me with every single conversation and relationship that is built.

Check out Panchero’s Mexican Grill online

If you’d like to know more about Panchero’s, check them out on their social media accounts:

Twitter: http://twitter.com/pancheros
Facebook: http://www.facebook.com/Pancheros
YouTube: http://youtube.com/PancherosTV
Blog: http://bobmyburrito.com

Also, I have been in touch with the Social Media Manager for @Pancheros and will be interviewing him in the next few days.  We are also talking about doing a LIVE webinar in the near future where he will talk about how they use social media and the results they are seeing from their efforts.  So, stay tuned for information on how you can register for this event!

Social Media Nightmare – Brixx Pizza

Now, we have all seen our fair share of social media success stories and failures.  And, unfortunately for many businesses, the fear of negative feedback causes many of them to steer clear of social media instead of embracing the fact that people are going to talk about their business online whether they like it or not. What social media does is allows them to respond to negative feedback and use it as an opportunity to turn a disgruntled client into a loyal advocate!

To give you an example of how NOT to use social media, I’m going to reference a story I came across the other day. An employee at Brixx Pizza in Charlotte, NC was recently fired for voicing her disgust to the world via Facebook about a small tip she received. To her surprise, she was told a few days later that she was being let go for making derogatory comments about a customer and that this breached the terms set out in her contract as an employee. Now, there are many things that could be said about this situation, but I’m not going to get into a long rant on  “privacy”, “freedom of speech” and “just cause”.  Instead, just take a look at the Brixx Pizza Facebook Fan Page and see what the world has to say about it!

http://www.facebook.com/pages/Brixx-Wood-Fired-Pizza/84618206631?

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I’m not sure if the Brixx Pizza franchise ever saw this coming, but I can assure you that their executive staff has not slept well the past few nights! Now, I can already hear the response from “skeptical” business owners out there that look at this and say “See…..that’s why I’m not on Facebook!”.  However, the reality is, even if you chose to not have a presence on Facebook, people will find ways and platforms to voice their opinion about your company online.  Having an official Facebook Fan Page at least allows you to monitor those conversations and react appropriately.

If I had any advice for Brixx Pizza, the first thing would be to figure out what you want to say in response to this event, do it quickly and syndicate it across all of your official social accounts! After all, didn’t we learn anything from the Tiger Woods fiasco?? ;)

I’d love to hear your thoughts on both of these stories.  Also, please feel free to share other stories (both positive and negative) about how social media is being used by businesses (big and small).

I received an email today from Linkedin telling me about a new promotion called the “Linkedin – Job Seeker Premium Account“. As most of you know probably know, Linkedin is a “business-oriented” social networking site that is free to join. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Their mission is to connect the world’s professionals to make them more productive and successful. Of course, I advocate that EVERYONE should have a Linkedin account. Even if its only for the simple fact of controlling your online identity. But, there are many benefits to creating a Linkedin account both from the Job Seeker and Employer perspectives.

So, the question needs to be asked……..”Is there a benefit to obtaining a paid Linkedin account?”. Well, in my initial research of the Linkedin paid accounts a few months back, I didn’t see a whole lot of benefit from an individual perspective. There were some advanced features that made it easier to organize your contact information and the InMail service allows you to contact individuals you are not directly connected with. I signed up for the free “Business Premium” account to check it out and was underwhelmed.

Now, taking a closer look at the way Linkedin has packaged their “Job Seeker Premium Account“, I have notice a few other features that could be very valuable to your job search. Here are just a few of those features

• NEW – Move to the top of the list as a Featured Applicant
• Contact hiring managers directly with InMail messages
• Save profiles & organize your job search with Profile Organizer
• Prepare for interviews – see full profiles of hiring decision makers
• Get introduced to inside sources at companies
• NEW – Join Lindsey Pollak‘s webinar: “Job Seeking on LinkedIn”
• Find opportunities faster with Premium Search
• See who’s interested in your profile
• Open up to opportunities – let users reach you for free with OpenLink
• Get priority customer service

You’ll notice that there only two “NEW” features…….but these two features alone could be worth the cost of investing in a “Job Seeker Premium Account“. Many of us have been in a situation where we’ve applied for a job and are left wondering if our resume is ever seen in the huge pile of applications. The “Featured Applicant” feature allows you to ensure your application will be highlighted and would definitely increase your chances of being reviewed for the position.

Here are a couple of videos by Linkedin that highlight some of the new features in the Job Seeker Premium Account:

What is a Linkedin Job Seeker Premium Account?

Linkedin Job Seeker Features – Stand Out From The Crowd!

There are three price points for the Linkedin – Job Seeker Premium Accounts:

• Basic – $19.95/month
• Job Seeker $29.95/month
• Job Seeker Plus $49.95/month

The email that I received stated that during this promotion, you can purchase the “Job Seeker” account for 50% of the original price ($14.98). But, this is only for the first month (always read the fine print!! ;) and it cannot be transferred.

Having researched Linkedin extensively in the past few months, I have noticed that more and more businesses are starting to use Linkedin to post jobs and recruit employees. I’m thinking that this trend will continue to increase as more people sign up for Linkedin accounts. I will continue to monitor and experiment with these new features and will be reviewing Linkedin in much greater detail at my new social media training website: Social Connect Blueprint. So, stay tuned for updates to this article and many more hot social media topics!

In the meantime, let me know what you think. Are you planning on upgrading to a Linkedin – Job Seeker Premium Account?

We have all heard stories of how professional sports teams are using social media to build their fan base, promote events and create new revenue opportunities. And, you might be asking yourself “Can an amateur or semi-professional sports team benefit from social media?”. After all, these professional sports teams already have a large loyal fan base and a marketing budget to put towards their efforts, right?

The fact is, social media does not require a big budget and you don’t need millions of fans to see a positive return from your social media efforts. If you could put a few more people in the stands at your games or sell more merchandise at your team store without it costing you anything, wouldn’t that be worth your time?

Every team has fans. Some are more loyal and engaging than others, but every team has a fan base that wants to see your program succeed. What social media does is give you the tools to engage with your fan base and turn them into advocates that will help you achieve your goals. The only thing you have to do is provide value. And, yes, value can be defined in a number of ways. It doesn’t mean you have to give away something that costs a lot of money. Value can simply be providing your fan base with something that they normally wouldn’t experience such as access to behind the scenes action, exclusive offers on tickets and merchandise and creative online contests that encourage participation.

The same tools that professional sports teams are using to engage with their fans are also available to amateur and semi-pro sports teams. The challenge is knowing which ones to focus your efforts on and how to use the tools in a way that provides value for your fans. For many teams, the first step is knowing where to begin. Here’s a good place to start:

1. Own Your Name
It’s likely that most amateur and semi-professional teams have some presence online in the form of a website. If not, you need to secure your team domain name now! And, for only a few hundred dollars (hosting and domain cost), you can setup a simple WordPress blog, display all of your social accounts on your blog and push content out to your social accounts using simple tools.

A service that I recommend is Dreamhost. With Dreamhost, you can easily register a domain, sign up for a hosting account and install your website using WordPress with only a few clicks.

2. Create a Facebook Fan Page

There are over 400 Million people on Facebook. Now, of course, they are not all going to be fans of your amateur or semi-professional team, but I guarantee that many of your fans are already on Facebook. These fans would happily “Fan” your team on Facebook if you ask them. One of the many benefits of a Facebook Fan Page is that it provides you with a platform that encourages “sharing” and “liking” of your content, which can make your message can spread very quickly through Facebook.

3. Create a Twitter account
Although the number of people on Twitter is nowhere close to those on Facebook, it is still a tool that can’t be ignored. It is more of an instant communication tool that allows you to provide up to the minute information about your team as well as engage in direct conversations with your fans. At the very least, you should be on Twitter to follow other sports teams to see how they are using the tool to engage with their fans.

A good place to start to follow other teams on Twitter is at http://www.sportsin140.com/

4. Create a YouTube channel
Many people do not know that YouTube is the #2 search engine behind Google. By creating video content, you can give your fans a perspective that can’t be communicated through text or photos. YouTube is also a great platform to run simple contests that encourage fans to voice their loyalty to your team.

5. Create a Flickr account
Flickr is a photo sharing website that allows you to tag your photos and create albums that can be pulled into your website. Flickr is also a great way to share photos with people that blog about your team? By providing high quality photos to your fans that have the appropriate Creative Commons licensing, you will generate goodwill with the bloggers that will then hopefully link back to your website and help you promote your team.

Case Studies

Here are a couple of real life examples of how amateur and semi-professional sports teams are using social media.

Iowa State Cyclones

The Iowa State Cyclones are a college hockey team that competes in the American Collegiate Hockey Association. The program is completely funded by donations, fund-raising and revenues generated through advertising, merchandise and ticket sales. Iowa is a mid-western state that is predominantly known for it’s football, basketball and wrestling programs. So, it goes without saying that hockey is not an easy sell in this market.

The team first began using social media back in July 2009 prior to the 2009-2010 season. They wanted to figure out ways to generate more interest in the team in order to put more people in the stands, sell more merchandise and create more interest in their fund-raising efforts.

Cyclones Social Accounts

Facebook Fan Page – http://www.facebook.com/pages/Cyclone-Hockey/121262733317?ref=ts

• Started August 2009
• October 16, 2009 – 710 Fans
• March 30, 2009 – 1420 Fans

Twitter – http://twitter.com/CycloneHockey
YouTube – http://www.youtube.com/user/ISUCycloneHockey
Flickr – http://www.flickr.com/photos/CycloneHockey
Player Blog – http://cyclonehockey.wordpress.com/

For more information on how the Iowa State Cyclones use social media, check out the ongoing case study on Sport Fan Connect (http://sportfanconnect.com/category/case-studies/iowa-state-cyclone-hockey/social-accounts)

South Carolina Stingrays

The South Carolina Stingrays are a semi-professional hockey team in the East Coast Hockey League. Located in the deep southern US, hockey is a tough sell in this market.  However, despite that fact, the South Carolina Stingrays continue to excel as a premier team in the ECHL and we’re crowned the Kelly Cup Champions in the 2008-2009 season.

The Stingrays dove into social media back in September 2009 when their newly hired “Media Specialist”, Joseph Zakrzewski, wanted to find ways to further engage with the Stingrays fan base.

Stingrays Social Accounts

Facebook Fan Page – http://www.facebook.com/SCStingraysHockey

• Started September 2009
• October 16, 2009 – 1368 Fans
• March 30, 2010 – 5414 Fans

Twitter – http://twitter.com/scstingrays
YouTube – http://www.youtube.com/user/SCStingraysHockey

For more information on how the South Carolina Stingrays use social media, check out a series of interviews on the Sport Fan Connect YouTube channel (http://www.youtube.com/sportfanconnect#p/u/21/uyPcJCnKrMk)

Sports Media Challenge Interview

Check out my interview with Kathleen Hessert (President – Sports Media Challenge) as she talks about how and why amateur and semi-professional teams should use social media. Kathleen’s company works with many professional, semi-professional and collegiate programs in helping them understand how to use social media effectively.

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