Resume
Contact Trevor Turnbull now: trevor [at] trevorturnbull[dot] com
SOCIAL MEDIA | ONLINE MARKETING | BUSINESS DEVELOPMENT
My experience as a business owner, account executive and social media consultant has allowed me to understand business from all perspectives. I have worked with a number of large brands in implementing social media and online marketing strategies to generate new revenue streams and provide return on investment.
As a business development professional with a 7+ year record of achievement and demonstrated sales success, I have built exceptional business relationships with my client base. I am adept at driving the growth of company revenues and forging strong relationships with clients.
Key Expertise
- Online Marketing
- Organic Traffic Building
- Keyword/Market Research and Content Strategy
- Pay Per Click (PPC Campaigns)
- Content Development, Optimization and Syndication
- Video and Podcast Development
- Link Exchange and Building
- Social Media Integration
- Google Analytics, Tracking, Goals and Funnels
- Social Media Marketing
- Social Media Consulting
- Social Media Strategy
- Social Platform Development
- Social Media Contesting
- Social Media Monitoring
- Social Media Measurement
- Business Development
- Consultative Selling Approach
- Professional Networking
- Solution Selling Strategies
- Territory Growth/Development
- Hi-Impact Sales Presentations
- Team Building Skills
- Effective Proposal Writing
Experience
- Consultant
- T3 CONNECT Consulting
- http://t3connect.com
- September 2009 - Present
- Conduct Social Media Audits and Discovery Sessions to assist with the implementation of online marketing strategies
- Utilize social media monitoring tools to protect and enrich client’s online reputation
- Implement social platforms to encourage engagement and participation while opening new revenue streams
- Core Competencies: Social Media Audits, Consulting, Training, Marketing, Contesting, Video Production, Platform Development, Keyword and Content Strategy
- Co-Founder, Producer
- Sport-Fan Connect
- http://sportfanconnect.com
- September 2009 - Present
- Facilitated the Sport-Fan Connection Tour through professional network
- Developed Content, Videos and Interviews for website (Sport Fan Connect, Grey Cup Fan Connect)
- Implemented Social Media Integration Strategy (Sport Fan Connect, Grey Cup Fan Connect)
- Contributed to informational e-Book (Sports and Social Media Predictions 2010)
- Syndicated article on CFL.ca (2009 Grey Cup - The CFL Fan Experience)
- Core Competencies: Social Media Strategy, Content Production, Video Production, Professional Networking
- Account Executive
- zu - an interactive agency - Saskatoon, SK
- http://zu.com
- September 2008 - September 2009
- Oversaw business development functions including networking, identifying target markets, establishing and meeting sales goals
- Managed Customer Relation Management software (SugarCRM), consultative sales approach and negotiated contracts
- Consulted with clients in implementing award-winning social media platform and strategy (Calgary Stampeders, 2009 Grey Cup Festival)
- Developed content for and participated in live webinars (Social Media for Beginners, Social Media for Sports)
- Core Competencies: Business Development, Social Media Consulting, CRM, Project Management
- Partner, COO and Business Development
- Onewebsite Design and Development - Saskatoon, SK
- http://onewebsite.ca
- May 2007 - May 2009
- Oversaw business development functions including networking, identifying target markets, establishing and meeting sales goals
- Consultative sales presentations, contract negotiations and order fulfillment
- Facilitated project management, CMS (Wordpress) training and online marketing consulting
- Core Competencies: Business Development, Project Management, Training, Business Operations, Online Marketing Consulting
- Account Executive
- Knight Signs - Saskatoon, SK
- http://knightsigns.ca
- December 2005 - May 2007
-
Managed Saskatchewan/Alberta sales territory by developing new business leads by networking and utilizing “Dodge Report” lead generator.
- Consulted with prospective clients using consultative sales approach.
- Coordinated all aspects of projects including design, surveys, manufacturing, permits and installation.
- Exceeded sales targets of $500,000 yearly sales revenue by 32% ($660,000)
- Core Competencies: Business Development, Project Management, Consultative Selling
- Account Executive
- Pattison Sign Group - Saskatoon, SK
- http://pattisonsign.com
- May 2003 - December 2005
- Established recurring revenue by managing and building on existing lease portfolio
- Outperformed budget expectations by over 120% in 2004. Improved on 2003 total sales volume by over 700% in 2004.
- Named top salesperson in Saskatchewan based on volume in 9 of 17 months from May 2004 to Dec 2005.
- Named top salesperson in Western Canada based on percentage to sales budget in July 2004 and Oct 2005.
- Core Competencies:Business Development, Project Management, Consultative Selling, Lease Portfolio Management
Education
- Bachelor of Commerce
- University of Saskatchewan - Saskatoon, Sk
- September 1999 - May 2003
- Major: Marketing & General Business
- U of S Huskie hockey team member - participated in 1999 University Cup
- Business
- Iowa State University - Ames, IA, USA
- January 1999 - September 1999
- Iowa State Cyclone hockey team member - 1999 ACHA National Champions
Interests
- The Arts:
- Music
- Guitar
- Production
- Film
- Writing
- Photography
- Lifestyle:
- Athletics
- Hockey
- Language
- Film
- Traveling
- Learning
- Culture:
- Commerce
- Entrepreneurship
- Personal Growth
- Society
- Philanthropy
- Sustainability
Skill Set Table
| Skill Name | Skill Level | Last Used/Experience |
| Wordpress | Expert | Currently Used / 4 years |
| Google Webmaster Tools and Analytics | Advanced | Currently Used / 4 years |
| HTML and CSS | Intermediate | Currently Used / 4 years |
| Subversion (Versioning) | Beginner | Currently Used / 4 years |
| Photoshop | Intermediate | Currently Used / 3 years |
| Illustrator | Intermediate | Currently Used / 3 years |
| InDesign | Advanced | Currently Used / 3 years |
| Dreamweaver | Beginner | Currently Used / 3 years |
| iMovie | Advanced | Currently Used / 1 years |
| Quicktime | Intermediate | Currently Used / 3 years |
| Mac OS X | Advanced | Currently Used / 4 years |
| Windows XP | Advanced | Currently Used / 10 years |
| Microsoft Office | Advanced | Currently Used / 12 years |











