Services
Social Media Audit
In order to understand where we are going, we must first discover where a client’s brand currently exists online. Audits are key for identifying priorities, benchmarking previous efforts, and planning for future efforts. A social media audit can help us understand potential risks, opportunities and rewards before implementing a social media strategy and campaign.
T3 CONNECT Consulting can provide a written report that outlines the current reality of a client’s social footprint including a review of all Facebook, Twitter, Flickr, YouTube, LinkedIn accounts. We can also compile a list of websites, blogs, forums and fan pages where people are talking about the a client so we can determine a communication strategy to engage with the people in these online communities.
Social Media Discovery
T3 CONNECT Consulting can lead discovery meetings to uncover critical business intelligence aimed around understanding a client’s goals. During the discovery process an intelligence gathering survey form can guide us through an inquiry into the nature of your business needs, competition, and desired outcome. We can work with a client’s marketing departments to understand their needs and determine an action plan that addresses those needs.
These discovery meetings also allow us to determine how a client’s social media efforts are currently being managed, key messaging and goals. It helps us craft a social media strategy that will act as a roadmap for action including key goals, concise messaging and measurable ROI [ticket sales, sponsorship revenue, advertising].
Social Media Strategy
Following a social media audit and discovery sessions, we have the information needed to prepare a social media strategy which can guide our plan going forward. This strategy can include, but is not limited to:
- Online community roadmap – discover and document where people are talking about a client on forums, fan pages, blogs and microblogs
- Social account management – determine which social platforms will be used and who will manage them
- Social engagement – establish a daily and weekly schedule for engagement
- Social content – develop consistent messaging to be used by all parties
- Social contesting – establish concept, schedule, goals and secure sponsors
- Social marketing – develop a roadmap and timeline for traditional, online and social media marketing
- Social measurement – implement strategies and tools to measure social media efforts
Social Media Account Setup
Once we establish which social accounts a client should be focusing their efforts on, we can assist in properly setting up these social accounts to ensure it is done properly and can be managed efficiently. Social Media Account Setup is documented to ensure a client has a master document that includes all relevant information. These are a sample of they types of account we can help you with:
- Facebook Fan Page – setting up a client’s Facebook Fan Page properly includes securing their unique URL, setting up the appropriate Administrators and linking their account to other social accounts and services as required (Twitter, RSS, etc)
- Twitter account – setting up a client’s Twitter account includes securing their unique Twitter name and properly completing their profile information for SEO purposes.
- Twitter account management - there are a number of online and desktop Twitter tools that allow a client to manage their Twitter account efficiently within an organization. Once we determine who will be managing their account and how it will be used, we can implement these tools.
- YouTube channel – we can properly setup a client’s YouTube channel and secure their unique URL
- Flickr account – we can properly setup a client’s Flickr account and secure their unique URL
- LinkedIn – we can assist in properly setting up a client’s LinkedIn company profile and provide guidance to staff members on how to properly setting up their own personal profiles.
Social Media Training
In order to be successful with Social Media, a client needs to make sure that the team planning and managing their online engagement has both demonstrated experience working in this space, and practical experience working with the appropriate tools.
T3 CONNECT Consulting helps companies and organizations enter the Social Media space effectively, first by training their staff, then by helping them develop strategies that will enhance their current marketing, business development and other strategic objectives. Training can be provided on the following social media platforms:
- YouTube
- Flickr
Social Media Contests
Traditionally, companies hold contests to get people excited about their brand and to gather names for mailing lists to push even more promotions. Social media allows brands to engage in a two way conversation and leverage the power of word of mouth marketing. With creativity and a thoughtful connection to your audience, a social media contest can provide a host of benefits including fan generated content, brand awareness, list building and sales conversions.
T3 CONNECT Consulting can assist in the creation of unique social media driven contests that encourage people to join a Facebook Fan Page, follow on Twitter, submit photos and create videos.
Social Media Monitoring
T3 CONNECT Consulting has a strategic partnership with Sports Media Challenge (SMC), to provide social media monitoring services using their proprietary monitoring tool, Buzz Manager®, to capture, analyze and provide actionable insights around the client. Buzz Manager® will mine, monitor, and measure online conversation about the client before, during and after the event. When combined with the in-depth analysis provided by the SMC team of analysts, social media monitoring is an invaluable resource to stay abreast of all relevant issues, while helping develop and refine strategy, tactics, and overall messaging. The conversation pulled from across the web can act as an unaided focus group of unlimited intelligence.
- Deliver valuable metrics for all online conversation about the client
- Provide actionable insights for business intelligence and consumer engagement
- Leverage the positive points of emphasis, effectively address the negative commentary, and protect/enrich the client’s reputation
T3 CONNECT Consulting works closely with a SMC Account Manager to assure complete understanding of the client’s business strategy and social media goals. Weekly reports are provided to T3 CONNECT and those reports are used to supply Social Media Strategy reports to the client so that we are aware of and can react to pertinent, time-sensitive, extremely negative, positive, or controversial conversation.
Social Media Activation
T3 CONNECT Consulting can manage an on-location social media activation team to compliment traditional marketing efforts [TV, Radio, Print]. Activation teams will be on location during the events collecting video contest entries, uploading photos and tweeting live from events. Clear, concise messaging and guidance will be provided by T3 Connect Consulting to ensure the social media activation team is following a consistent communication strategy. The goal of the Social Media Activation Team is to generate awareness and interest in an event, social media campaigns and contests by driving traffic to a website and creating value for sponsors.
On-location Social Media Activation Teams are made up of team leaders, volunteers and interns coordinated by T3 CONNECT Consulting and the client. We use a multi-user platform so that a communications team can co-ordinate the publishing process as authors, editors, publishers and administrators with different levels of authority and permissions.
Online Marketing
Corporate Blogging
Blogging enables current and potential consumers to associate a brand with a face and a personality; this communications strategy enables brands to appear less corporate and
puts a human face behind a client’s business when they interact online.
T3 CONNECT Consulting can help setup a blog, assist in implementing a blog strategy and tie in a client’s social media accounts to ensure all of their social media and online marketing efforts are working together.
Database Marketing
A client’s database is a valuable asset that can be leveraged to generate revenue. A database should help drive additional sales leads and become a growing asset. T3 CONNECT Consulting provides the following database marketing services:
- Segmenting data & analysis
- Data collection & scalable data mining
- Test markets
- CRM implementation
Email Marketing
Email marketing is a proven communications medium with many strengths include relationship-building, customer retention and database building. T3 CONNECT Consulting has a strong capability in email marketing and employs a range of platforms to suit any email marketing requirement. Email marketing can be used to compliment traditional and social marketing efforts with the goal of driving traffic to a website and building an email database. All efforts are initiated with a client’s goals in mind whether they be brand awareness, customer service or sales driven.
Content Marketing
Our content marketing services facilitate the internal branding and communications initiatives for our clients. We work with clients to tease out what story they want to tell, where they want to tell it and how best to go about telling that story online by developing a content pipeline to deliver a stream of continual and worthwhile content to their audience. In collaboration with key marketing stakeholders, we can craft relevant and targeted messaging to your audiences via any of our online communications services.
Online Advertising
Social networking has taken the world by storm in the past 2 years with Facebook leading from the front. We offer several Facebook advertising solutions to suit your exact campaign requirements and budget, whether it’s using Social Ads, Home Page Ads or Display Advertising.
Facebook Ads are the perfect way to reach both broad and niche markets precisely. Your business can advertise to your exact audiences based on specific social and geographical information. Age, gender, location and personal interests, to name but a few, can all refine targeting. Basically, you choose your ideal target audience and then we will develop a perfect Facebook advertising campaign to suit!
