Trevor Turnbull

From the season-ticket holder to the avid supporter who lives far away, social media tools are helping sports franchises keep all fans engaged. Last fall, when officials from the Phoenix Suns NBA franchise noticed that an imposter was posing as star center Shaquille O’Neal on Twitter, their response was what some might consider unorthodox. They [...]

Is your organization considering using Twitter as an online medium to connect with consumers, drive awareness for promotions, and receive feedback from fans? Are you looking for new ways to utilize Twitter as a messaging tool? Partnership Activation created a resource that captures “25 Ways Sports Organizations Can Utilize Twitter” in an effort to help [...]