Trevor Turnbull

I just returned from a business trip in Minneapolis and Iowa State this past week and wanted to write an article about my horrible experience with US Customs (Unbelievable that they can get away with what they do with no accountability). However, instead of focusing on the negative, I want to share a positive story [...]

I received an email today from Linkedin telling me about a new promotion called the “Linkedin – Job Seeker Premium Account“. As most of you know probably know, Linkedin is a “business-oriented” social networking site that is free to join. LinkedIn exists to help you make better use of your professional network and help the [...]

While putting in a few hours the other day to research new technologies I may want to incorporate into social media future projects, my colleague, Mike Olaski, came across a the new Ustream iPhone app.  Of course, we had to test this out, but didn’t have high expectations as most new high-tech apps always have [...]

Digital Marketing Guide: The Social Web by Abbey Klaassen and Beth Snyder Bulik Published: March 30, 2009 Isn’t the entire web social these days? To an extent, yes. If 2008 was the year everyone — and their grandmas — joined a social network, then 2009 is the year those networks’ social graphs spread their tentacles [...]

Recently, we looked at media usage trends, which showed the rising numbers of media consumers that are using social networking sites, reading blogs, and viewing Internet video, among other forms of digital content. Not surprisingly, as these new forms of media consumption grow, so too grows the number of marketing dollars being poured into them. [...]

We all keep hearing about the ROI from social media and how difficult it is to actually measure the results from social media campaigns.  It’s true, tracking the overall ROI from social media is not entirely possible since there is a large qualitative and not quantitative aspect involved.  However, there is a lot that we [...]

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]

As we battle a global recession, corporations are looking for new ways to sell their products and engage their consumers. Many have turned to the Internet, with Social Media in particular, to market their goods. Let’s take a look at 10 companies that have done a phenomenal job of taking advantage of social media platforms. [...]

Today, Facebook is releasing a platform upgrade and making their Pages product more like user profiles.  These changes provide great opportunities for marketers who are seeking to leverage the power of social media by engaging the masses. As Facebook continues to evolve, brands will need to rely on true experts in social media marketing more [...]

Here’s a great article I found on the value of social media as it relates to sports teams and their marketing efforts.  Below is the first paragraph from this article…..to read the full article, click the link below. Sports are inherently social – a topic that has always brought people around the water cooler.  It’s [...]