Trevor Turnbull

I just returned from a business trip in Minneapolis and Iowa State this past week and wanted to write an article about my horrible experience with US Customs (Unbelievable that they can get away with what they do with no accountability). However, instead of focusing on the negative, I want to share a positive story [...]

Note: This article was written for inclusion in the April newsletter for FundSport.com. FundSport.com is an online grassroots sport community providing sport clubs and athletes from around the world with professional, easy-to-understand advice and articles on all aspects of grassroots sport. We cover a range of topics including sponsorship, fundraising, the Internet and social media, [...]

It continues to amaze me when I see how much social media is impacting the world that we live in. The devastating earthquake that recently hit Haiti has once again thrown social media into the spotlight for it’s ability to rally the masses when disaster strikes.  There have been many amazing news stories about how [...]

Trevor Turnbull interviews Steve Dangle (YouTube star) and Laura West (Nike – Digital Brand Manager) at the 2010 World Jr Championships regarding the NikeTraining.ca campaign and social media. To see the complete article visit: http://sportfanconnect.com/nike-steve-dangle-social-media-interview-at-2010-world-jr-championships

Trevor Turnbull sat down with Mike Yasieniuk (President – http://yastech.ca) to talk about their recent project: Juniors2010.ca. They discuss the site concept, sponsorship, how they used social media to drive traffic to the site and future plans for the site.

While on my travels over the past 3 months, I have met a number of amazing people in the Sports & Social Media world.  Many of which, I first met and conversed with via social media (Twitter, Facebook, Blogs). One of these bright minds is Jason Peck. Jason is the author of http://jasonfpeck.com (a blog [...]

While putting in a few hours the other day to research new technologies I may want to incorporate into social media future projects, my colleague, Mike Olaski, came across a the new Ustream iPhone app.  Of course, we had to test this out, but didn’t have high expectations as most new high-tech apps always have [...]

While researching the latest news surround Social Media in Sports, I came across this video produced by Hockey Night in Canada (Inside Hockey). In the video, Elliotte Friedman (HNIC Reporter) talks about the impact social media is having on sports and the NHL in particular. Some key points from the video include: Tampa Bay Lightning [...]

We recently ran an online contest on Sport-Fan Connect called Capitals Fan Connect where we asked entrants to submit a video or written story explaining how they connect with Sports using social media.  Roberto, Judy and Sofia Coquis (otherwise known on Twitter as @30ballparksbaby) were our winners. We met them the night before the Washington [...]

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but ‘Earn’ It by Michael Learmonth Published: April 07, 2009 NEW YORK (AdAge.com) — Union Square Ventures partner Fred Wilson has seen the future, and it’s in “earned,” not paid, media, which has big implications for marketers, agencies and, of course, the media itself. [...]

Digital Marketing Guide: The Social Web by Abbey Klaassen and Beth Snyder Bulik Published: March 30, 2009 Isn’t the entire web social these days? To an extent, yes. If 2008 was the year everyone — and their grandmas — joined a social network, then 2009 is the year those networks’ social graphs spread their tentacles [...]

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]

Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth — and continuing profitability — during the current hard times. To see the rest of this article, go to http://www.nytimes.com/external/idg/2009/03/13/13idg-Web-20-tools-c.html?pagewanted=1

Maybe it’s Jimmy Fallon’s integration of it into his new TV show, Shaq’s use of it to interact in real-life with fans, or blog’s ability to write about it non-stop, but one way or another, Twitter’s growth just continues to explode. The latest numbers from Nielsen Online indicate that Twitter grew 1,382% year-over-year in February, [...]

From the season-ticket holder to the avid supporter who lives far away, social media tools are helping sports franchises keep all fans engaged. Last fall, when officials from the Phoenix Suns NBA franchise noticed that an imposter was posing as star center Shaquille O’Neal on Twitter, their response was what some might consider unorthodox. They [...]