Trevor Turnbull

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]

Zappos.com Inc. credits its novel Web 2.0-based sales philosophy for much of its significant sales growth — and continuing profitability — during the current hard times. To see the rest of this article, go to http://www.nytimes.com/external/idg/2009/03/13/13idg-Web-20-tools-c.html?pagewanted=1