[EP40] Strap On Your Iron Man Suit & Speak Your Truth | Garrison Cohen

In this episode I’m joined by Garrison Cohen. Garrison is the founder of The Satori Effect. He serves influential change makers by capturing the humanity, truth and brilliance of their work to share with the world.

Garrison is a visionary, a wordsmith and a storyteller. He has a gift that enables him to see, hear and articulate the true essence of a person (even if they don’t see it themselves). And, through his work, he helps those people share their gifts with the world and attract what they desire.

Episode Topics

4:52 | Garrison reflects on what Brene Brown’s “survival guide” quote means to him
8:13 | Trevor articulates (from his perspective) the “gift” that Garrison embodies
10:40 | Garrison shares his creative process and what his “work” means to him
14:00 | How your vulnerable, authentic story will attract your perfect client
16:49 | Why speaking your truth won’t necessarily get you what you want
19:50 | Garrison discusses how his childhood shaped his ability to truly see others
23:09 | Is it possible that you will die if you speak the truth?
25:53 | Trevor confronts Garrison on how he is being the example for his clients
32:57 | Why your best “content strategy” has nothing to do with business
37:21 | Garrison challenges Trevor on his thoughts of being a “seeker” vs a “finder”
42:03 | What is the Satori Effect and why it’s the foundation of the 10,000 hours rule
46:12 | How to identify the Satori moments in your life that make up your story
50:22 | Why it makes no f*cking sense that Joe Rogan is so influential
57:03 | Who is ONE person or mentor that has been the most influential in your life (all time)?
59:17 | Who is the ONE person/mentor that is the most influential in your life (right now)
1:01:18 | What is the ONE philanthropic cause that means the most to you and why?
1:02:58 | What is the ONE thing you are most grateful for in your life right now?
1:03:38 | What is the ONE thing that you are most curious about right now and wanting to explore more in your life?
1:04:56 | What is the ONE thing that scares you right now that you know you must meet with bravery?
1:07:49 | Where can people find out more about you and connect with you online?

Episode Quotes

“At no other time in the history of humanity have there been more people helping people to help people. Coaches, healers, lightworkers, artists, visionaries are lifting people up and teaching others how to lift people up.” – Garrison Cohen

“Everybody wants to live a life that’s a good story. Ultimately, language is the basis of reality. If you change the language you change the reality.” – Garrison Cohen

“When I’m working on shaping the story for a client, I just start to see little dots begin to connect themselves. Every time it’s a beautiful process.” – Garrison Cohen

“When I read the story back to them, there is a joy I feel because I already know that what I’ve written is going to perfectly match up with their design, their truth, how they feel inside.” – Garrison Cohen

“If you go on LinkedIn and look up – Leadership Coaches – you’ll find 50,000 of them. If you want to stand out, you need to embody your IronMan suit.” – Trevor Turnbull

“What people are craving for in the world today is authenticity, vulnerability, transparency, heartfelt expression. When people experience that from someone else, there a part of them inside that says – I feel them and I trust them.” – Garrison Cohen

“When we look at ourselves as the ultimate client, and then go do the work and say the truth out loud…including the moments when we are confronted and scared. That’s when people actually connect.” – Trevor Turnbull

“If you look at it historically, people that told the truth tended to not live too long. You had to conform. You had to keep quiet. You had to go along with the agenda.” – Garrison Cohen

“There’s a 3rd fear that no one talks about where you speak your truth and are completely acknowledged and celebrated. Because if that happens, we can never go back into the box.” – Garrison Cohen

“To actualize the reality of who we are truly here to be is one of the most exciting experiences that a human can have in this life. And, I feel really passionate about more people having that experience because the world needs that.” – Garrison Cohen

“6 months ago I was thinking…what am I going to do to create change in this world. This world is so f*ck%d up right now. Then I had a conversation with someone that challenged why I need to focus on the MANY as opposed to the ONE. He said – Imagine if you shared your truth, your vulnerabilities and everything that scares the shit out of you…and 1 person makes a decision that impacts their life and it creates a ripple effect.” – Trevor Turnbull

“It’s all a process of self-actualization. This is it. It’s us speaking ourselves into the universe with so much clarity, boldness and compassion that the universe has no choice but to reflect exactly that back to us.” – Garrison Cohen

“The amount of push back that Joe Rogan gets is not a political divide. It’s an absence of wanting to hear the truth that everyone has inside of them. Where there is no absolute truth, but when someone says their truth out loud, it naturally triggers one side of the other.” – Trevor Turnbull