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I received an email today from Linkedin telling me about a new promotion called the “Linkedin – Job Seeker Premium Account“. As most of you know probably know, Linkedin is a “business-oriented” social networking site that is free to join. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Their mission is to connect the world’s professionals to make them more productive and successful. Of course, I advocate that EVERYONE should have a Linkedin account. Even if its only for the simple fact of controlling your online identity. But, there are many benefits to creating a Linkedin account both from the Job Seeker and Employer perspectives.

So, the question needs to be asked……..”Is there a benefit to obtaining a paid Linkedin account?”. Well, in my initial research of the Linkedin paid accounts a few months back, I didn’t see a whole lot of benefit from an individual perspective. There were some advanced features that made it easier to organize your contact information and the InMail service allows you to contact individuals you are not directly connected with. I signed up for the free “Business Premium” account to check it out and was underwhelmed.

Now, taking a closer look at the way Linkedin has packaged their “Job Seeker Premium Account“, I have notice a few other features that could be very valuable to your job search. Here are just a few of those features

  • NEW – Move to the top of the list as a Featured Applicant
  • Contact hiring managers directly with InMail messages
  • Save profiles & organize your job search with Profile Organizer
  • Prepare for interviews – see full profiles of hiring decision makers
  • Get introduced to inside sources at companies
  • NEW – Join Lindsey Pollak‘s webinar: “Job Seeking on LinkedIn”
  • Find opportunities faster with Premium Search
  • See who’s interested in your profile
  • Open up to opportunities – let users reach you for free with OpenLink
  • Get priority customer service

You’ll notice that there only two “NEW” features…….but these two features alone could be worth the cost of investing in a “Job Seeker Premium Account“. Many of us have been in a situation where we’ve applied for a job and are left wondering if our resume is ever seen in the huge pile of applications. The “Featured Applicant” feature allows you to ensure your application will be highlighted and would definitely increase your chances of being reviewed for the position.

Here are a couple of videos by Linkedin that highlight some of the new features in the Job Seeker Premium Account:

What is a Linkedin Job Seeker Premium Account?

Linkedin Job Seeker Features – Stand Out From The Crowd!

There are three price points for the Linkedin – Job Seeker Premium Accounts:

  • Basic – $19.95/month
  • Job Seeker $29.95/month
  • Job Seeker Plus $49.95/month

The email that I received stated that during this promotion, you can purchase the “Job Seeker” account for 50% of the original price ($14.98). But, this is only for the first month (always read the fine print!! 😉 and it cannot be transferred.

Having researched Linkedin extensively in the past few months, I have noticed that more and more businesses are starting to use Linkedin to post jobs and recruit employees. I’m thinking that this trend will continue to increase as more people sign up for Linkedin accounts. I will continue to monitor and experiment with these new features and will be reviewing Linkedin in much greater detail at my new social media training website: Social Connect Blueprint. So, stay tuned for updates to this article and many more hot social media topics!

In the meantime, let me know what you think. Are you planning on upgrading to a Linkedin – Job Seeker Premium Account?